Welcome to ARK Naturals, where creativity meets craftsmanship in the world of clay! As a premier clay products company, we pride ourselves on transforming humble clay into exquisite, functional, and decorative pieces that add a touch of artistry to everyday life.
Our passion for clay is rivaled only by our dedication to quality and innovation. We offer diverse products including pottery, ceramics, and clay sculptures. Our skilled artisans possess a profound understanding of the medium, allowing them to handcraft each piece with precision and care, ensuring that every creation is unique and a true work of art.
The ARK Story
From Fashion to Ceramics
Hello, I’m Fahd Khatri, the founder of Ark Naturals. My story began in a family deeply rooted in the textile industry. Despite this heritage, I carved my path in the world of fashion after graduating from Behramje Jeejeebhoy College and Aston University in Birmingham. I honed my skills alongside renowned designers like Shantanu and Nikhil, and eventually, I launched my label, FAHD KHATRI, which quickly made its mark on major Indian fashion stages.
The pause in the fashion industry during the COVID-19 pandemic prompted a paradigm shift in my thinking and led me to explore the rich world of local craftsmanship. My journey into fashion had already introduced me to artisans in various Indian villages, and I became deeply fascinated with their organic, handmade ceramics and earthenware. I started researching handmade Ceramic and Earthenware products and the intricate details and significant health benefits of these products were particularly striking.
Empowering Artisans, Promoting Sustainability
The idea of partnering with local artisans struck me as a wonderful opportunity for everyone involved. By showcasing their traditional craftsmanship and diverse, health-enhancing products, we could improve their livelihoods and bring genuine benefits to consumers. This vision quickly became the core of ARK Naturals. Our goal is to expand our connections with artisans throughout India, helping to bring their skills into the spotlight. By collaborating closely with them, we not only support the sustainable development of their communities but also contribute to environmental conservation.
As we continue this journey of innovation and discovery, I invite you to explore with us the beautiful intersection of tradition and modernity, craftsmanship and design, and the endless possibilities that lie ahead. Thank you for being a part of our story.
ARK Brand & Belief
ARK Brand
Ark Naturals specializes in hand-curated natural products, meticulously sourced from specific rural areas in India and crafted by local skilled artisans. We blend traditional techniques with our design ideas to create modern, unique pieces that reflect a deep respect for our roots and the environment. Our products are for those who care deeply about sustainability, tradition, and supporting local communities.
Ark Naturals is more than a brand; it is a conscious choice for those who value authenticity, sustainability, cultural ethos, and the timeless beauty of handcrafted creations.
ARK Belief
At ARK Naturals, our belief in the brand goes beyond providing high-quality terracotta products; it is rooted in a profound commitment to values that shape our identity and resonate with our customers.
Our core principles that make us unwavering believers in ARK Naturals.
Our core principles that make us unwavering believers in ARK Naturals.
From Fashion to Ceramics
Hello, I’m Fahd Khatri, the founder of Ark Naturals. My story began in a family deeply rooted in the textile industry. Despite this heritage, I carved my path in the world of fashion after graduating from Behramje Jeejeebhoy College and Aston University in Birmingham. I honed my skills alongside renowned designers like Shantanu and Nikhil, and eventually, I launched my label, FAHD KHATRI, which quickly made its mark on major Indian fashion stages.
Health and Well-being
We understand that the choices we make influence our well-being. By choosing terracotta, known for its natural cooling properties and health benefits, we offer more than just products; we offer a pathway to a healthier lifestyle. Each item is a testament to our commitment to enhancing your well-being, crafted to add value and harmony to your daily life.
Bridging Market Gaps
Before ARK Naturals, the integration of functionality, aesthetics, and health benefits in terracotta products was scarce. We saw this as an opportunity to introduce a diverse collection that meets the needs and preferences of modern consumers, ensuring everyone can access beautifully designed, health-conscious products.
Preserving Traditional Craftsmanship
At the core of ARK Naturals lies our passion for preserving the age-old art of pottery. We believe in preserving this invaluable tradition, recognizing the skill and artistry of local village potters. Large factories have threatened their livelihoods, and by collaborating closely with these artisans, we aim to be a force for positive change. Through ARK Naturals, we empower local artisans, encouraging them to sustain their craft and heritage.
Sustainability and Eco-Friendliness
Environmental responsibility is a cornerstone of our brand philosophy. Terracotta, being a sustainable and eco-friendly material, aligns perfectly with our commitment to reducing our ecological footprint. We believe in promoting a lifestyle that respects and preserves the environment, ensuring a greener future.
Community Building
ARK Naturals is more than just a brand; it's a community of like-minded individuals who share a passion for health, sustainability, and craftsmanship. By supporting ARK Naturals, you become a part of this community, contributing to the empowerment of local artisans and the preservation of cultural heritage.
Continuous Improvement
Our journey is one of perpetual evolution, constantly seeking to refine our offerings and enhance our impact. We value your feedback, which informs our innovation and helps us better serve our community of customers and artisans.
Our Vision
To become the leading provider of premium, handcrafted natural products that not only enhance homes with natural elegance but also make a lasting impact on communities and the environment.
Our Mission
To offer meticulously curated, ethically sourced natural products for environmentally conscious consumers. We aim to promote sustainable practices, support local livelihoods, and foster eco-friendly lifestyles.
ARK Values, Brand Ethos, Promise & Behavior
ARK Values
Our values are five attributes that we share as an organization and demonstrate through our behavior. They help to set us apart from other organizations.
Sustainability
Commitment to preserving the environment and promoting eco-friendly practices.
Authenticity
Honoring traditional craftsmanship and sourcing materials responsibly.
Quality
Ensuring long-lasting, reliable, and safe products for our customers.
Community Giving
Empowering local artisans and fostering a sense of cultural heritage and pride.
Uniqueness
Celebrating the distinctive essence of nature and traditional artistry in every product.
ARK Brand Ethos
Principles that Define Us
Eco-friendly
Championing sustainable living and responsible consumption.
Conscientious
Mindful of the impact on the environment and society.
Caring
Prioritizing the well-being of customers, communities, and the planet.
ARK Promise
We offer a curated collection of uniquely natural and durable products that blend timeless elegance with contemporary trends, ensuring our consumers a sustainable and healthy lifestyle.
ARK Behavior
Transparent
Openly sharing the sourcing and crafting process with customers.
Innovative
We continuously explore new designs and materials while maintaining the essence of tradition.
Responsible
Supporting local artisans and participating in eco-friendly initiatives.